Crisis: you can't mess around!

If you manage to become a business person- chances are, that you will be faced with a crisis. Today I am going to be talking about crisis's at the workplace, although I am sure midlife crisis's are rich and abundant when you have constant cash flow. 
In crisis, you can't mess around. Conventional practises are inadequate. You can't lock your self in your pent house and twiddle your thumbs- you have got to act. 
One of the biggest crisis's that wasn't handled very well was the death of princess Diana. It was handled very poorly by the royal family because the family seemed to be hiding away, twiddling their thumbs after her death. They did not make a statement to the media, or even address her death for a lengthy time. 
When the queen finally made a statement to the media, it was too late and she had become very unfavourable in the eyes of the public. People were mad. 

Instead of waiting and addressing the media when ever you see fit in a crisis, you should address them first (at least according to the text). First, you have to respect the role of the media and prepare statements. You have to communicate, and acknowledge what happened with your employees and with the public. Centralising information and creating a coherent, honest account of what happened is all key in regaining public trust 

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